Spotify unveils pushes ads with new features, GenAI tools

Spotify has announced new advertising initiatives at their Spotify Advance event in New York to make it easier for advertisers to buy, create and measure results on their ad platform. The streaming platform is also offering GenAI tools to advertisers under a plan called Spotify GenAI Ads. 

While Spotify hasn’t given all the details yet, the tools will be able to generate ad scripts and voiceovers at zero additional costs. 

Besides, advertisers can also use Spotify’s in-house agencies to create ads. 

The company is upgrading their Spotify Ad Exchange (SAX) so advertisers can access engaged and logged-in users via real-time auction, with addressability and measurement capabilities. 

Advertisers will now also be able to use the SAX platform via The Trade Desk, Google Display & Video 360, Magnite and Yahoo DSP. 

The platform also unveiled the Spotify Ads Manager with targeting and measurement capabilities to help advertisers create different campaigns for different groups.

The tools are available for U.S. and Canada users within the Ads Manager platform.